I’ve recently gotten busy delving into some juicy graphics work for uni’s chess club: an absolutely mental group of funny, nerdy people who have the craziest dedication to chess you have seen, popping down for six hours on a Friday evening to engage in the sort of mental stimulation only a game of chess can bring. Why have I been hanging out with these guys for the last ten months? It’s partly to do with the fact that they’re still waiting for my punchline. I, their undercover foreign correspondent, the monocle-wearing, fedora-tipping, moustache-twirling, English columnist known only as James (long story), was supposed to bring my so-called knack for a joke and turn it into a fancy comic making the chess club seem funny. They are funny. I’m just not very good at chess jokes, and that, surprisingly, is why I haven’t yet been kicked out.
But my chess comic is a story for another day, partly because because it’s a story I haven’t begun just yet. This one’s about a promotional poster I’ve cooked up for their latest tournament: a holiday open, perfect for the winter! If you happen to be in Toronto, you probably know, or can easily find out about this event, but just for simplicity here, I’ve deleted all specifics. This post is just about the design process!
The poster was made in Adobe Spark, and probably took me all of two hours, because Spark is a right blessing for late night artwork. Its array of vector icons made it really simple for me because I didn’t have to draw out the icons from scratch. Part of me is still at war with the idea of taking a short cut and cheating on the icons: I didn’t make them, I’m just using someone else’s art! But it’s also kind of ridiculous to invent the wheel over again when something that works perfectly well sits right on my screen.
Alright, where do we begin? Probably the poster’s background, because that’s where the thinking began!
For this particular poster, I decided to go with easily recognisable tropes: winter, cold, snow, blue, and of course, chess!
Because it’s currently exam season and the only reason anyone would be on campus in this weather would be if they’re running to an exam room or going to a library in hope of getting a few peaceful hours of studying under their belt, I’ve got to presume anyone looking at this poster will be preoccupied, and won’t be able to spend any more than a few seconds looking at it.
This is where the easy connections come really handy! Out of the few things I’ve listed above, I picked the keywords winter and chess.
Picking a representative for chess was easy: it was going to either be a piece on the board, or the board itself! I chose the queen, because somehow, her regal figure seems to demand that you look at it!
For the winter theme, I decided not to complicate things: a scarf, to keep warm, lots of cooler colours to really send the theme home, and a snowflake to make it more obvious. Part of me had really wanted to up the queen’s sass by giving her a mug of coffee, but the key principle here was simplicity, and what finally won out was the fact that I wasn’t ready to lose a reader to too much clutter: the Queen and the snowflake take up about 80% of the poster, and they do their job well.
To contrast with all the cold and to make the Queen really stand out (and appeal to the cold hustler-by), I decided to give her a warm afterimage.
I’ve recently realised that there is a lot you can learn by deconstructing a professional’s work! No, it’s not sadism, and it’s not jealously; it’s simply a learning process! Just carry on deleting layer after layer to find out how something that looks really complicated came together, and you’ll often find it’s just composed of simple shapes overlapping.
That’s what gave me the afterimage idea, along with some heady space-time sci-fi episode I’d seen on an animated show once.
So I started with a single solid layer, and kept adding analogous colours on each side
Putting all the pieces together (pardon the pun… I’m a comic artist-in-training for the chess club!) was meant to create a warm, hazy afterimage, sort of how you’re supposed to be feeling after a few hours of losing yourself in Chess MagicLand. I gave her a few “layers”… because live (the winter) by layering is my mum’s mantra. A few translucent layers of scarf and toque later (or as my mum would call it, “well, I never!”), our queen’s ready to face the harsh outdoors.
The tagline was really the reason why I made the poster, the line stuck around in my head, and the image followed after.
I could possibly dedicate this entire poster to my mum because as she would ask me on the phone as I head out, “Are you properly ready? Scarf? Hat? Muffler? Coat? A jumper inside?? You’re not ready if there aren’t two jumpers underneath!” All I can manage to mumble out, muffled by my scarf is, “mmf”, but the words did stick around!
The tagline needed to be highlighted with a contrasting complementary colour (see dandy reference table above), so I went for the oranges, but just sticking with the not-so-loud (but in no way subdued, just classy) theme, I went for a milder peach and pink. Once again, using my latest weapon in the armoury that is layering with transparent shapes, I put together the background circles and the text (again, contrasting to stand out), and sealed it with a solid ring to surround it.
Again, the text has to go with the theme, and I’m hoping it does, because I’m honestly not very good with fonts. I won’t even pretend to be the expert there.
Then finally, in a hark back to ye olden days of war and battle (ah, the ignorance in that statement), I decided I wanted our not-chess club’s name to be sewn in gold into a red silk banner. Of course, that was not going to be the best idea for sticking with my blue theme and not causing too much chaos on our workspace: giving the eye too many strong focal points to choose from robs it of the chance to just drift over the sheet and take it all in for itself, and it’s more likely that in such time, the only focal point calling the eye will be the white steam of that nice hot mug of coffee growing clearer in the mind’s eye; onward ye, to warmer, happier places!
So the banner’s blue, with only a little bit of a contrasting pink to catch the eye. The reverse has been applied to the big information line at the bottom, which at the end of the day, is the real reason for this poster (my artistic whims aside)!
For a final touch, we add the massive grey snowflake, filling in the negative space with just enough not to clutter it, and also making up for the fact that I was not willing to individually drag and centre every one of the queen’s five shadows and rearrange them, something that Spark should probably look into, because design sites like Canva let you bulk select and move stuff. Thank heavens for the snowflakes. Which, come to think of it, is technically correct because that’s where snowflakes come from.
So there we have it, a nice, completed poster, which out of sheer vanity and in desperate search for some sort of completeness to this article, I will post a picture of again. It’s not the only poster I’ve made for this very chess tournament, because I still haven’t found the golden chess punchline that might finally allow me to ditch the guise of the enigmatic monocle-wearing, fedora-tipping, moustache-twirling English columnist known only as James, foreign correspondent. Frankly, I’m warming to the role quite nicely.
So expect a few more posts of this sort as I take you on another magical journey through the coffee-filled wee hours that I spend on designing posters for the chess club that has held me semi-prisoner. Till then, let this finished product keep you warm tonight; James out.